I didn't think long about the name. It comes from my last name - "Ezh." Moreover, "erizar" in Spanish means "to make one's hair stand on end": we promise to emotionally uplift and boost spirits.
However, local residents were taken aback by our prices. "Too expensive," say the people who are used to drinking coffee for 1.5 euros (while ours costs 2.2). It's no wonder that among our regular customers, the majority are foreigners who appreciate specialty blends.
I enjoy working in atmospheric places with heart. So, it's heartwarming when people say that the store is beautiful. I designed the entire interior project myself using a free 3D program, drawing inspiration from the wonderful design
created by Lisa. She developed the brand book with a signature style, and I creatively apply it to everything else.
To gauge the level of my perfectionism, here are a couple more facts. I bought the most expensive coffee grinder and water purification system because it contributes to 50 percent of the flavor. The coffee machine wasn't the highest-priced one, but I spent a month fine-tuning it to get the guaranteed results I like. Again, I figured it all out for the first time independently. It's all a learning process!