To give the LinkedIn audience a corporate style, a kind of makeover was carried out, with the frequency of posts determined to be appropriate for the established audience. A conservative and business-like presentation style was developed.
To make the posts more recognizable among others, a unified design style was created. Free Canva templates were used as a basis, with the addition of the logo and corporate colors.
The frequency of posts was chosen based on the number of followers (the principle being "the more followers, the more frequent the posts") and the availability of a sufficient number of informational reasons. As a result, it was decided to publish one to two posts per week.
The style of the posts was informational, and publications were diversified to prevent subscribers from feeling bored:
- Company news.
- Portraits of founders and employees.
- User quotes.
- Links to relevant parking-related publications in the media.
In each post, experts, media outlets, and companies mentioned in them were always tagged or mentioned.