In November 2019, Larisa Pitkevich fulfilled her long-standing dream and launched her 3D knitwear brand, t7berlin, just two weeks before the COVID-19 outbreak. The lockdown in Germany led to everything being closed, and life seemed to come to a standstill. Larisa explains, "Germans, in general, don't like to spend a lot of money on clothes, and here was an unknown brand. We had no turnover at all."
T7berlin's knitwear is designed for everyday wear, regardless of fashion trends, with a focus on quality and comfort, providing a "second skin" feel and durability. The production process uses only high-quality wool from leading European manufacturers, and all dyes and detergents are as natural as possible. Models are produced in limited quantities to prevent overproduction.
Having worked in the fashion industry for many years, Larisa is well aware of the environmental impact of the business. The issue extends beyond air pollution, as clothing made from synthetic fibers contributes to environmental pollution with microplastics released during wear and washing. About a third of all microplastics in the world come from synthetic clothing.