Visa has begun rolling out its own digital wallets on iOS devices in Europe, taking advantage of the requirements of the EU Digital Markets Act (DMA). Regulators have obliged Apple to open access to the NFC chip for third-party developers, allowing financial institutions to implement contactless payments directly within their own apps—without relying on the system Apple Pay wallet.
In Spain, the key partner is BBVA, which became the first bank in the world to integrate Visa’s new card tokenization SDK into its BBVA Pay service. Similar solutions have already been launched by Klarna in 14 European countries and by Vipps MobilePay across Scandinavia. A pilot project with Italy’s national payment system BANCOMAT is also scheduled to begin in early 2026.
This functional expansion reflects the growing popularity of mobile transactions, which already account for 59% of e-commerce volume in Europe, with forecasts pointing to growth of up to 75% by 2030. According to Visa data, 32% of Europeans plan to rely exclusively on mobile wallets in the future, completely abandoning physical cards.
In Spain, the key partner is BBVA, which became the first bank in the world to integrate Visa’s new card tokenization SDK into its BBVA Pay service. Similar solutions have already been launched by Klarna in 14 European countries and by Vipps MobilePay across Scandinavia. A pilot project with Italy’s national payment system BANCOMAT is also scheduled to begin in early 2026.
This functional expansion reflects the growing popularity of mobile transactions, which already account for 59% of e-commerce volume in Europe, with forecasts pointing to growth of up to 75% by 2030. According to Visa data, 32% of Europeans plan to rely exclusively on mobile wallets in the future, completely abandoning physical cards.
