The "social travel" format has become a response to the problem of loneliness. That is why companies like WeRoad and Huakai focus on group tours as a way to socialize and share experiences. Over seven years, WeRoad's revenue has reached €100 million. The average trip costs around €1,200, with options starting from €300. This format not only provides access to travel but also builds communities: themed trips include sports, gastronomy, yoga, culture, and even "routes to sports temples."
